{"product_id":"echinacea-purple-coneflower","title":"Echinacea Purple Coneflower","description":"\u003cp\u003eFew plants define the late summer garden quite like the Purple Coneflower. \u003cem\u003eEchinacea purpurea\u003c\/em\u003e produces large, daisy-like flowers with drooping magenta-pink petals surrounding a prominent coppery-orange central cone — iconic, architectural, and completely loved by wildlife.\u003c\/p\u003e\u003cp\u003eA tough, reliable hardy perennial that dies back in winter and returns with increased vigour each spring, it blooms tirelessly from midsummer through to the first frosts. The central cone provides a perfect landing pad for butterflies and bees; in autumn it hardens and turns black, offering architectural winter interest and a vital seed source for goldfinches. Listed on the RHS Plants for Pollinators.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEchinacea purpurea — Hardy Perennial (H5)\u003c\/li\u003e\n\u003cli\u003eHeight: 90–120cm | Flowers: July–October\u003c\/li\u003e\n\u003cli\u003eApproximately 50 seeds per packet\u003c\/li\u003e\n\u003cli\u003eSow indoors February–April at 20°C; surface sow with fine vermiculite\u003c\/li\u003e\n\u003cli\u003eFull sun; well-drained, moderately fertile soil\u003c\/li\u003e\n\u003cli\u003eDrought-tolerant once established — improves year on year\u003c\/li\u003e\n\u003cli\u003eLeave seed heads standing over winter for birds and structure\u003c\/li\u003e\n\u003cli\u003eRHS Plants for Pollinators listed\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eGrow it with Rudbeckia Autumn Forest for a warm autumnal combination that keeps the garden alive with colour and wildlife well into October.\u003c\/p\u003e","brand":"Bishy Barnabees Cottage Garden Ltd","offers":[{"title":"Default Title","offer_id":55647623020929,"sku":"ECH-PRP","price":2.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/8865\/5489\/files\/42BC08A3-BC94-45E9-BD67-18D93D2414AF.jpg?v=1778266742","url":"https:\/\/countrygardens.co.uk\/products\/echinacea-purple-coneflower","provider":"English Country Gardens","version":"1.0","type":"link"}